More Clients, More Bookings: How to Expand Your Plumbing Business
Having a profitable plumbing contracting company isn’t all about providing excellent service.
It’s about growing your business and keeping new clients scheduled. From independent contractors to large businesses, having the right tools and techniques will help you book more clients, extend service offerings, and improve client satisfaction. A plumbing service software, combined with internet marketing tactics, will provide the competitive advantage your business requires.
But what specific steps should you take to expand your plumbing company? Success comes from improving efficiency, not just increasing effort. Here’s how:
Streamline Your Operations with Plumbing Software
Improving efficiency is one of the best ways to help your business grow. As your company increases job schedules, customer invoices, billing and team communication become more difficult to manage. Integrating plumbing management software allows you to automate many of these systems and create a more streamlined process for your team.
With the right software, you’ll be able to automate customer scheduling, easily send invoices, track customer history and allow field techs to make real-time updates on-site. You’ll have the opportunity to look for clients and work on projects instead of endlessly managing administrative tasks.
Build Trust and a Strong Reputation with Consistent Service
Reliability and trustworthiness make up the core of every successful plumbing operation. Customers are looking for a professional who shows up on time, does the work right and provides great customer service.
Consistency is key to a great reputation; every effort you make to interact well with the customer helps. For example, if they get excellent service but no one follows up with them, recommends additional services, or sends them a bill, they’ll remember that negative part of their experience.
In fact, online reviews left by other homeowners and commercial customers can have a big impact on your business. Asking a happy customer to leave a review on Google, Yelp, and additional online directories offers social proof of your great work.
Increase Your Online Presence to Attract More Customers
Another aspect of expanding your plumbing business is building an online presence. These days, most people are searching the internet for a specific service, and hiring a plumber is no different. When your business is more easily found, you will gain more inquiries and bookings.
An SEO-friendly website with a detailed service list, location and contact information, and an easily accessible online booking system is a great customer acquisition channel. Creating helpful content is another method to improve your search engine rankings.
Posting regular plumbing maintenance advice and tips on your website can increase search rankings and impress your potential clients. Promote your services across different online platforms through social media marketing or paid internet advertising. Partner with online directories and organic search engine results so your target audience can find your plumbing business with ease.
Offer More Services for More Opportunities
Expanding your plumbing business doesn’t just grow your bottom line but also broadens your target audience. Instead of providing a one-size-fits-all plumbing repair service, add specialized solutions like drain cleaning, hydrojetting, leak detection, water heater installs and emergency plumbing services. Having a more robust repertoire of service offerings makes your business more attractive and more likely to secure repeat customers.
Automate Scheduling & Dispatching
As your business scales, it becomes increasingly challenging to keep multiple appointments organized. Manually planning out your schedule can lead to confusion, overbooking and wasted time.
Luckily, automating the scheduling and dispatching process allows you to efficiently route jobs based on tech availability and proximity—and your staff can provide your customers with accurate appointment windows. A more streamlined scheduling system means you can handle more jobs in a day, which translates to more dollars.
Keep Your Plumbing Business Fully Booked, Always
Growing a plumbing business isn’t all about bringing in new customers—hold onto the old ones, too. Promotional maintenance plans and follow-up notifications could be a smart way to incentivize repeat service.
In addition, a strong relationship with area real estate agents, construction crews and property managers can provide you with steady work and lifelong professional relationships. Tracking your business’s key performance indicators (KPIs) like response time, customer experience and other metrics can help you see where you’re succeeding and where you can still grow.
By investing in plumbing service software, organizing business operations with automation, and providing top-notch customer service, you can acquire more customers, book more jobs, and grow not just a profitable business but a lucrative one, too.